How Can Google AdWords Help Your Business?

Written by on Friday, 19 April 2019 10:33

Let's face it, It's difficult to catch the attention of potential new business, especially organically. Lucky for you there are some amazing resources that can help... One of them being Google. So the question stands, how can Google actually help you?

You are able to create advertisements that pop-up to people who might be interested in your services. For the sake of the length of this blog post, we'll stick to a general idea of how Google Search can help. Let's say that you are a cleaning company and a potential client in your targeted location goes to Google and searches "cleaning services". If you currently have a Search Campaign running, you should pop-up as the first few search results (that is if you are properly utilizing AdWords). The higher up on the search results you are, the more likely it is that the potential client clicks on your ad, sending them to your website. 

How do we ensure that your advertisement shows up in the first few search results? With the use of keywords, location targeting, and ad extensions, but let's save that for a different blog post! 

Stay tuned for an in-depth blog about keywords, location targeting, and ad extensions! 

 

Jenna

Social Media Wizard

Hi, my name is Jenna a.k.a the social media wizard. Now, what the social media wizard do you ask? I basically create content and post that content on a variety of channels like Facebook, Instagram, LinkedIn, etc. When my eyes aren't glued to a computer screen at work you can usually find me going on hiking or backpacking adventures... Or cuddling my 2 cats. I know what you’re thinking so just to be clear I am NOT that crazy cat lady. It just so happens that I also love dogs. And while we’re on the topic of what I love. Pizza. If I could live off of pizza I would. Yup, so that’s me in a nutshell. Social media, the outdoors, cats (and dogs), and pizza.

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